Category: General Article

What Does a Perfect App Store Screenshot Look Like?

Icons and screenshots are the first things the user deals with in the mobile application store. However, it does not mean that other components of the application promotion are not important, because everything in complex creates a general impression of your project. Optimizing the block from the screenshots is most effective in terms of increasing conversions in installation.

On the screenshot, the user sees the application screen with the frame of the device and text annotation.

The maximum number of screenshots in the App Store is 5. The first two images are the most important because they will be shown after loading the application page.

The maximum number of screenshots in Google Play is 8. If you have enough information, and the application’s interface is diverse, you should use the full limit. To demonstrate all the benefits of your mobile application, you should try to present it in 4-5 screenshots. It is necessary to determine the benefits, formulate the parameters that are important to your target audience. Next, choose the best part of the application interface that demonstrates them. After defining screenshots, you need to make a set of these images for diverse sizes of screens. 

At this stage, it is very important to attract the user. The potential customer sees the first two screenshots, which should be something unusual, and only after that, one makes a decision to continue watching other photos. It is required for the user to view all screenshots of your mobile application. Images must correlate with the person’s imagination. As usual, the majority of people make a decision in 3 seconds.

The screenshot should show what the user will have by downloading the app. If the image from the screenshot will be present only in the application store, but the app itself will be quite different,  a person will be disappointed. No need to try to hide the project behind a graphic design. The main thing is to show everything you have from a winning point of view but without exaggeration.

To create high-quality screenshots of your mobile application, there are free services that will generate it according to your requirements. In addition to screenshots, you can also use videos. You can use 15 to 30 seconds of video for the App Store. In Google Play, from 30 seconds to 2 minutes of video is allowed. However, only the first 5 seconds are important because not all users are ready to watch it to the end.

For screenshots, it is essential to meet the requirements of the target audience as well as locality. Each country has its own associative forms, colors, etc. For example, in Hollywood, the color palette of blue and yellow shades is very popular in perception. If you apply these shades, users in the western part of the US will trust your product more. 

The impact of the screenshot on the overall impression and rating should always be monitored. This way, you will be able to analyze different options to understand the needs of the market and individual user segments. The services that will help you to achieve your goal are provided by ASO companies.

If you want to do it by yourself, you can find useful recommendations at https://agilie.com/en/blog/how-to-improve-your-app-store-screenshots-10-ways.

The screenshot is the first impression of your brand; it is the visual positioning of your application. The interface is not visible through the icon, but screenshots help users make a final decision. Even negative reviews will not affect the number of downloads if the screenshot motivates users to see the application themselves.

However, if the screenshot does not satisfy the user, the reputation will be negatively affected. Even great applications might fail if their screenshots are poorly created. Read more

The Perfection for the Better SEO Traffic

To increase the traffic of your website, a good positioning in the search engines is essential. However, SEO is a long-term job and it often takes several months to get in pole position. Diversifying your traffic sources and offering multiple content is essential to increase the number of visitors to Google is a good way to regularly attract search engine robots on your site and increase your position in the results.

To help you speed up the movement, here are 20 techniques to implement right now to grow your traffic.

Need a developer?

Deposit your project free of charge on Codeur.com, receive about fifteen quotes and select the ideal provider.

  • If it is difficult to change the content of the pages of your website regularly, a blog can be used to publish new articles frequently.
  • Opting for at least 2 tickets per week can double your traffic very quickly, especially if you put in place also idea.
  • You do not have the soul of a writer? Find a professional copywriter on Redacteur.com to write your articles.

Target the right keywords

Regularly publishing content on your blog improves your SEO in a global way.

Still, if your articles and pages are poorly optimized, they will stand out in the search results.

SEO is primarily about targeting the right keywords: it is often easier to focus on specific and less sought-after expressions (the so-called long tail).

We advise you to take a look at our 7 techniques to find long tail keywords

Once your keywords are found, you just have to use them by creating content of very good quality to seduce the search engines.

Facebook

Facebook is the number one social network: it must be at the heart of your social media strategy.

By building a community on this platform and regularly publishing quality content, you can be confident that your fan base is off the ground – and your site visits at the same time.

Instagram

Instagram is the social network on which users interact the most with brands : the commitment is very high, making it a very powerful medium to promote your site. Unpack your smartphone or camera, choose your hashtags, and be creative!

Contact influencers

Influence marketing is a very effective lever to let you know and attract massive numbers of users to your site.

The key is to choose influencers to contact in order to implement an effective influence marketing strategy. With Incentive Traffic this happens to be a great support now.

Create webinars

The webinar is another very effective web content when it comes to generating new leads and attracting visitors to your website.

There are many tools to easily create a web seminar and share your expertise with your audience.

Refresh old content

Creating new content is essential, but that does not mean that your old articles must be forgotten.

Refresh your old content by enriching it, updating it with more recent data, etc.

Create infographics

Infographics are among the flagship content of social networks: appreciated by Internet users, they have a high potential for virality (if they deal with a relevant topic with an interesting angle). Read more

U.S. Lenders Seek Canadian Banker’s Advice on Marijuana Dispensary Funding

At first, chief executive officer of Alterna Savings & Credit Union Ltd., Rob Paterson, dismissed the idea of working with entrepreneur Bruce Linton. Linton’s dream was to transform an abandoned Hershey Co. chocolate plantinto a medical marijuana factory. However, he had run into a huge problem: bank after bank turned his business plans down.

After having countless doors closed in his face, he finally found middle-aged banker Rob Patterson. While uninterested initially, Patterson spent a few months going over Linton’s business plan. To his own surprise, Patterson was impressed by what he found. He reported to his team: “Look, why would we not do this business?”

Three years later, Patterson has become the go-to banker for the pot industry. And Linton? His company, Canopy Growth Corp., now utilizes a 650,000-square-foot pot facility in Smiths Falls, Ont. – an area rebounding following the shutdowns of the Hershey and Stanley Works tool plants a decade ago. “Chocolate Shoppe” in golden letters now graces the interior wall of the facility in tribute to past glory. Canopy Growth is now the world’s largest publicly traded marijuana producer, with a market value of more than C$6 billion ($4.6billion).

The State of Marijuana Dispensary Funding in the U.S.

Canada has given a glimpse of what many hope the future will bring in the U.S. for financial services companies that are willing to take the risk of working with legal medical marijuana companies. As of now, most U.S. marijuana dispensaries are forced to operate in cash only. This not only exposes couriers to robbery, but it also scares away many banks wary of the industry following U.S. Attorney General Jeff Session’s resolve to enforce federal laws banning cannabis.

“If you’re a major institution, life’s too short to take a risk of being in violation of United States federal banking laws,” says Dorsey & Whitney LLP attorney Christopher Barry, who advises cannabis companies on cross-border financing and regulatory issues.

This is where alternative lenders have played a pivotal role in marijuana dispensary funding in the U.S. High-risk providers often specialize in working with marijuana merchants and are more than comfortable helping these businesses safely and efficiently operate. For now, their expert services continue to be U.S. marijuana merchants best and most secure option.

Author Bio:As an account executive, Michael Hollis has funded millions by using alternative funding solutions. His experience and extensive knowledge of the industry has become a true asset for First American Merchant.  Read more